What Every Innovator Needs to Master: The Origin Story

By definition, an innovator is doing something that is new, different, or hasn’t existed before. As an innovator, the biggest challenge you’ll face is the doubt in other people’s minds—about who you are and what you’re selling. Why should we even trust you? To help cross this bridge, we need to understand where you come from. We love the underdog. We’re hard-wired for it. And we want to know how it all began.