The Paradox of Social Change Storytelling

Why Are Most Public Interest Stories so Un-Interesting? Many of our readers work in the nonprofit sector. In my experience, there’s nothing more compelling than storytelling around a cause or issue. Whenever you have someone facing and overcoming big challenges, there’s an interesting story to be told. Yet, you’re often dealing with taboo topics many …

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12 Questions for a Better Fundraising Story

It’s easy to tell the story of the clients you serve — especially in 2010, if you have a flip video camera, a social media platform and a few juicy questions to ask. Unfortunately, it’s much harder to tell a story with which your donors can identify. Here are a total of 12 questions to help you reinforce the emotional connection and the perceived value of your work.