Have you ever felt like you don’t quite fit in? Haunted by the feeling that you don’t quite belong anywhere? It’s the curse of the innovator, to be living a life at the edges. But here at the edges you can see how culture is itself an invention; we consciously create culture through the stories we tell. Culture is a creative act: if you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.
You’re probably as fascinated with innovation as we are. Why do some mediocre ideas stick, while other world-changing ideas get lost in translation?