Join me Tuesday, April 13 at 1pm EST/10am PST for the next episode of The New Storytellers. My guest will be Grant McCracken, business anthropologist, and author of Chief Culture Officer. Grant and I will be exploring the intimate connection between culture and storytelling, and its implications for brand marketers and innovators alike. Grant is a true sage of perspective on the evolving currents of 21st century culture.
We all need more heroes. Grant McCracken is one of mine. The leading business anthropologist of our time; a master ethnographer who specializes in American Pop Culture, brand advertising, and the intersection of commerce and culture. Two weekends ago, I had the pleasure of attending Grant’s one-day Culture Boot Camp in NYC, based on his book Chief Culture Officer. My review and reflections follow.
That’s the million dollar question that has retailers of various stripes waiting with baited breath. I guess we’re all wondering whether this economic downturn is just the natural business cycle, or if instead a more fundamental shift is under way. Certainly, frugality is the word of the day – and just about everyone I know, …