Grant McCracken

Interview: Grant McCracken – 04/13/10

Join me Tuesday, April 13 at 1pm EST/10am PST for the next episode of The New Storytellers. My guest will be Grant McCracken, business anthropologist, and author of Chief Culture Officer. Grant and I will be exploring the intimate connection between culture and storytelling, and its implications for brand marketers and innovators alike. Grant is a true sage of perspective on the evolving currents of 21st century culture.

Pop Culture as Competitive Advantage: Embracing the Chief Culture Officer

We all need more heroes. Grant McCracken is one of mine. The leading business anthropologist of our time; a master ethnographer who specializes in American Pop Culture, brand advertising, and the intersection of commerce and culture. Two weekends ago, I had the pleasure of attending Grant’s one-day Culture Boot Camp in NYC, based on his book Chief Culture Officer. My review and reflections follow.