Fundraisers: Why Should I Believe You?

If you’re a direct marketer or fundraiser, odds are you’re a pretty good storyteller. Except we all know things aren’t measuring up how we’d like them to. What if the cause is more than just a tired economy? Membership rolls are on the decline. Giving patterns are dramatically shifting. And our audience – the donors, members, and customers – are increasingly savvy to spot a sales pitch when they see one.