Advertising

Storytelling’s a Big Hit at The Olympics

Have you been watching the 2012 Summer Olympics? It’s one of those rare moments when we drop our differences and come together as a species.  Beyond the daredevil athleticism, have you seen the amazing commercials? Move aside Mr. Superbowl, this is some of the best advertising storytelling in ages. Why? Because many of these ads …

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Video: Cultural Mythmaking and Story Marketing

The New Storytellers: Jonah Sachs In this latest installment of The New Storytellers, Michael talks 1-on-1 with Jonah Sachs of Free Range Studios and discusses his new book, Winning the Story Wars and the topics of cultural myth-making, story-based marketing, and authenticity beyond the spin. Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the …

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