Interview: Brian Solis on Social Media Storytelling as Wayfinding 8.10.10

[podcast] [/podcast]

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Social media makes everybody a better storyteller, right? That’s the theory, all right.

Indeed, social media is an incredible force for sharing ideas, shifting perceptions, breaking down walls, and transforming the world. Yet while we have 1,001 platforms for sharing our story now, the signal to noise ratio is completely out of hand. You don’t need a superhero to tell you, “With great power comes great responsibility.” Skip the douche, and go for substance.

Lets put it this way: social media is relationship technology, and storytelling is all about relationships. So does that connect the dots? If you want to be sharing and creating something meaningful for yourself and others, you better understand the dynamics of narrative.

Part of the trouble is that social media is an emergent vocabulary – a new language, and with it an evolving culture of habits, rituals, icons, tool sets, and structures. The landscape is ever evolving, morphing, and without a centralized mothership. Social media is about making sense of the world, by bringing people into yours. If you want to go from social media tourist to true digital native, you need to learn the vocab . And of course storytelling is a core principle at the heart of the whole conversation and relationship equation.

Thankfully, we have people like Brian Solis, a leading voice in the world of social media, who blogs profusely, and brings the mind of a pop anthropologist to teaching us all how it all works. Reading Brian’s blog is one of my favorite exercises in lateral thinking, sometimes, even better than my daily dose of chocolate.

Some exciting news?

Brian is the next guest on my bi-weekly podcast series, The New Storytellers!

Dial-In for Podcast with Brian Solis

Join me, next week Tuesday, August 10, at 1pm EDT for the next installment in my on-going podcast series exploring the new boundaries of storytelling.

Topic: Social Media Storytelling as WayFinding
Date: Tuesday, August 10, 1pm ET, 10am PT
Guest: Brian Solis, Author of Engage! and founder of FutureWorks

Want to sign-up to listen? It’s real simple. Click here.

About Brian Solis

Brian Solis is globally recognized as one of the original and most prominent thought leaders in social media. A digital analyst and visionary, Solis has influenced the effects of new media on the convergence of marketing, communications, and traditional media.

He is Principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. Brian’s blog is ranked among the world’s business and marketing elite. For more information, visit

Author of the acclaimed new book on social media and business, Engage!, Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

Solis has led social programs for Fortune 500 companies. He has been writing about social media and how the Web continually redefines the communication industry since the mid 90’s. is ranked among the top 1% of all blogs tracked by Technorati. Many of you may be familiar with the Conversation Prism or the Social Marketing Compass, info-graphics co-created by Brian Solis and Jess3 that circulate widely on the web.

So join us for this exciting podcast where we talk with Brian about the expanding definitions of storytelling and meaning-making through social media.

Register: Sign up to receive the dial-in info, and take part in live interactive interview on Tuesday, August 10 at 1PM NYC time.