Big Publisher Rethinks the Story

Its just a tease at 2:48 min but this opening video is an intriguing glimpse at Story 2.0 from Penguin Books digital publisher Jeremy Ettinghausen. On the fora.tv site, are an additional series of clips case study examples from the talk. It’s curious to think how traditional publishing might join the fray. Especially as we reinvent the bounds of narrative through technology, immersive environments, and choose your own adventure allegories. Yum, the wheels are spinning.

Here is also a link to the experiment run by Penguin UK, six authors, six stories.

4 thoughts on “Big Publisher Rethinks the Story”

  1. I love this TKS

    I have a game story for my own book…so useful to amplify a story, idea or theme into consciousness through practice like games and fun!

  2. I love this TKS

    I have a game story for my own book…so useful to amplify a story, idea or theme into consciousness through practice like games and fun!

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